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Pedernales Insightsas of Oct 2026
Population size
45 K People
Population growth
1.5%
Age distribution
0-14: 25%
15-64: 65%
65+: 10% percent
15-64: 65%
65+: 10% percent
Household size
3.5 People
Household composition
70% nuclear families with children
20% extended
10% single percent
20% extended
10% single percent
Education level
Primary: 80%
Secondary: 50%
Higher: 15% percent
Secondary: 50%
Higher: 15% percent
Median household income
6,000 USD/year
Employment rate
60 %
Job growth
2 %
Dominant industries
Tourism 40%, Fishing 30%, Agriculture 20% percent of employment
Cost of living index
80 index (Quito=100)
Retail sales per capita
1,200 USD/year
Disposable income
4,000 USD/year
Spending behavior by category - apparel, dining, electronics
Apparel: 20%, Dining: 15%, Electronics: 10% percent of total spending
Existing retail mix
Local markets, small shops, basic supermarkets, tourist vendors
Number of competitors
50 retail outlets
Market saturation
Low
Presence of anchor tenants
None major, local anchors like markets
Foot traffic from nearby businesses
Moderate, boosted by tourism
Rent costs
10 USD/sqm/month
Property values
500 USD/sqm
Zoning laws
Mixed-use zoning in urban core, residential/agricultural outskirts
Business permits
30 days processing time days
Availability of retail space
5,000 sqm
Proximity to major roads
Direct access to E15 highway
Public transportation access
Bus services to Portoviejo and Quito
Parking availability
Ample street and lot parking
Pedestrian traffic
High in central market area
Vehicle traffic
Low to moderate
Public transport accessibility
Good, multiple bus stops
Commute times
15 minutes within town
Work patterns
Daily commutes to beaches and farms
Shopping preferences
Local markets and fresh produce
Brand affinity
Local and budget brands
Consumer loyalty
High to family-owned shops
Entertainment and leisure trends
Beach outings, local festivals
Crime statistics
5 incidents per 1,000 people
Shoplifting rates
Low, under 1% percent of retail incidents
Public safety measures
Local police patrols, community watch
Tourist spending
2,000,000 USD/year
Tourist footfall
100,000 visitors/year
Major local events
Pedernales Carnival, fishing festivals
Seasonal attractions
Beaches and marine parks in dry season
E-commerce penetration
20 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
80 %
Total retail space
10,000 sqm
Retail space per capita
0.22 sqm/person
Projected growth in retail space
5 %
Retail leakage rate
30 %
Sustainable retail demand
Growing due to tourism
Major upcoming retail projects
Small expansions in tourist areas
Grocery market share distribution - Top 3 retailers & market share
Local markets: 60%, Mi Comisariato: 20%, Others: 20% percent
Consumer spending patterns
Essentials 70%, Discretionary 30% percent
Grocery expenditure trends
Stable with slight increase
Luxury retail performance
Minimal, under 5% percent of retail
Top mall shopping preferences
No local malls, prefer Portoviejo Mall del Pacifico
Shopping trips to other cities - % of residents
20 percent
Key drivers for mall visits
Variety and sales events
Preferred brand categories - Luxury fashion, Value fashion, etc.
Value fashion 70%, Basic apparel 30% percent
Number of existing malls
0
Total retail footfall - annual visits across malls
500,000 sqm
Retail market gaps
Modern supermarkets, specialty stores
Trade area population
100,000 people
Retail potential in catchment area
Medium
Projected retail growth rate
3 %
Preferred mall layouts
Open-air markets preferred over enclosed
Public transport access
High, central bus terminal
Walkability score
7 out of 10
Road infrastructure & car access
Good paved roads, highway access
Parking capacity in comparable malls
Ample for local retail
Surrounding land use & future developments
Residential and agricultural, tourism expansions planned
Retail Destinations in Pedernales
Browse 1 retail destination in Pedernales, Ecuador. Explore retail leasing opportunities, space availability, and market analytics on Occupi.
Pedernales at a Glance
- Total Properties1
- CountryEcuador
