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Novi, MI Insightsas of Oct 2026
Population size
68 K People
Population growth
1.5%
Age distribution
0-14: 21.8%
15-24: 10%
25-44: 28%
45-64: 25%
65+: 14.8% percent
15-24: 10%
25-44: 28%
45-64: 25%
65+: 14.8% percent
Household size
2.7 People
Household composition
Families: 73%
Non-families: 27%; Married couples: 65%
Single parent: 8% percent
Non-families: 27%; Married couples: 65%
Single parent: 8% percent
Education level
High school: 93%
Bachelor's: 56.6%
Graduate: 25% percent
Bachelor's: 56.6%
Graduate: 25% percent
Median household income
110,723 USD/year
Employment rate
66.3 %
Job growth
2 %
Dominant industries
Manufacturing: 20%, Retail: 15%, Professional services: 25%, Healthcare: 12% percent
Cost of living index
105 index
Retail sales per capita
12,500 USD/year
Disposable income
85,000 USD/household/year
Spending behavior by category - apparel, dining, electronics
Apparel: 5%, Dining: 6%, Electronics: 4% percent of income
Existing retail mix
Department stores, specialty apparel, electronics, dining, grocery anchors
Number of competitors
15 stores/centers
Market saturation
75 percent
Presence of anchor tenants
Yes, Macy's, Nordstrom, JCPenney
Foot traffic from nearby businesses
High, due to office parks and residential areas
Rent costs
22 USD/sqm/month
Property values
383,100 USD
Zoning laws
B-1, B-2 for retail; mixed-use encouraged
Business permits
Standard city process, 30-60 days
Availability of retail space
100,000 sqm
Proximity to major roads
Direct access to I-96 and M-5
Public transportation access
Limited, SMART bus lines
Parking availability
5,000 spaces
Pedestrian traffic
Low to moderate in retail zones
Vehicle traffic
50,000 vehicles/day
Public transport accessibility
60 percent
Commute times
25 minutes
Work patterns
80% drive alone, 10% carpool, 5% remote percent
Shopping preferences
Brand-name stores, convenience, family shopping
Brand affinity
High for national brands like Apple, Nike
Consumer loyalty
Moderate to high, rewards programs
Entertainment and leisure trends
Movies, dining out, outdoor parks
Crime statistics
Violent: 1.2, Property: 12.5 per 1,000 crimes/1,000 people
Shoplifting rates
2.5 percent of sales
Public safety measures
Police patrols, mall security, cameras
Tourist spending
50 million USD/year
Tourist footfall
500,000 visitors/year
Major local events
Novi Expo Center events, art fairs
Seasonal attractions
Fall festivals, holiday shopping
E-commerce penetration
15 %
Click-and-collect adoption
25 %
Local preference for in-store shopping
70 %
Total retail space
1,500,000 sqm
Retail space per capita
22 SQM
Projected growth in retail space
1 %
Retail leakage rate
10 %
Sustainable retail demand
High, due to affluent population
Major upcoming retail projects
Mixed-use developments near I-96
Grocery market share distribution - Top 3 retailers & market share
Meijer: 40%, Kroger: 30%, Whole Foods: 15% percent
Consumer spending patterns
Weekly grocery, monthly apparel, quarterly electronics
Grocery expenditure trends
Increasing 3% annually percent
Luxury retail performance
Strong, high-end brands thriving
Top mall shopping preferences
Twelve Oaks for family outings
Shopping trips to other cities - % of residents
20 percent
Key drivers for mall visits
Sales events, dining, entertainment
Preferred brand categories - Luxury fashion, Value fashion, etc.
Luxury fashion: 30%, Value fashion: 40%, Electronics: 20% percent
Number of existing malls
1 malls
Total retail footfall - annual visits across malls
10,000,000 sqm
Retail market gaps
More experiential retail, sustainable options
Trade area population
200,000 people
Retail potential in catchment area
High, growing affluent base
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-air mixed-use, traditional enclosed
Public transport access
Moderate, bus stops at key locations
Walkability score
30 score/100
Road infrastructure & car access
Excellent, multiple highways
Parking capacity in comparable malls
5,000 spaces
Surrounding land use & future developments
Residential, offices; mixed-use planned
Retail Destinations in Novi, MI
Browse 1 retail destination in Novi, MI, United States. Explore retail leasing opportunities, space availability, and market analytics on Occupi.
Novi, MI at a Glance
- Total Properties1
- CountryUnited States
