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Melbourne, VIC Insightsas of Oct 2026
Population size
5.5 M People
Population growth
1.35%
Age distribution
Median age 37 years years
Age distribution
30-34 years largest group people
Household size
2.5 People
Household composition
43% lone person households %
Education level
Bachelor Degree or higher: 50% %
Median household income
92,856 AUD/year
Employment rate
95.7 %
Job growth
2.8 million workers people
Dominant industries
Health and medical sector
Dominant industries
Finance and professional services sector
Cost of living index
70.8 index
Retail sales per capita
1,500 AUD/year
Disposable income
109,898 AUD/household
Spending behavior by category - apparel
8.2 % increase
Spending behavior by category - dining
8.2 % increase
Spending behavior by category - electronics
1.4 % increase
Existing retail mix
Supermarket-anchored centres type
Number of competitors
40+ count
Market saturation
Low vacancy 5.5% %
Presence of anchor tenants
JD Sports, Pop Mart brands
Foot traffic from nearby businesses
High in CBD qualitative
Rent costs
727 AUD/sqm/year
Property values
500 million AUD
Zoning laws
Planning permit required regulation
Business permits
Required for retail regulation
Availability of retail space
652 properties
Proximity to major roads
High access qualitative
Public transportation access
Tram network extensive km
Parking availability
Varies by centre spaces
Pedestrian traffic
4 million visits/month
Vehicle traffic
High on thoroughfares vehicles/day
Public transport accessibility
37-44% above average walkability %
Commute times
Average 30 minutes minutes
Work patterns
76% of Victoria's employment %
Shopping preferences
Hybrid online and in-store type
Brand affinity
Local and sustainable type
Consumer loyalty
High to store brands %
Entertainment and leisure trends
Dining and culture type
Crime statistics
18,097.4 incidents/100,000
Shoplifting rates
27.6 % increase
Public safety measures
CCTV and security measures
Tourist spending
21.7 billion AUD/year
Tourist footfall
827,000 overnight trips
Major local events
Australian Grand Prix event
Seasonal attractions
Summer festivals type
E-commerce penetration
13 %
Click-and-collect adoption
Growing trend
Local preference for in-store shopping
59 index
Total retail space
0.86 sqm/person
Retail space per capita
2.20 sqm/person
Projected growth in retail space
30,300 sqm/Q3 2025
Retail leakage rate
Low qualitative
Sustainable retail demand
High qualitative
Major upcoming retail projects
Melbourne Walk project
Grocery market share distribution - Top 3 retailers & market share
Woolworths 36% %
Grocery market share distribution - Top 3 retailers & market share
Coles 25% %
Grocery market share distribution - Top 3 retailers & market share
ALDI 8% %
Consumer spending patterns
Price and trust driven type
Grocery expenditure trends
6.20 % CAGR
Luxury retail performance
6.2 billion AUD/year
Top mall shopping preferences
Melbourne Central mall
Shopping trips to other cities - % of residents
Low %
Key drivers for mall visits
Experience and dining drivers
Preferred brand categories - Luxury fashion
Gen Z driving demographic
Preferred brand categories - Value fashion
Store brands preferred type
Number of existing malls
100+ count
Total retail footfall - annual visits across malls
48 million visits/year
Retail market gaps
Sustainable and experience retail gaps
Trade area population
5,465,000 people
Retail potential in catchment area
High qualitative
Projected retail growth rate
6.67 % CAGR
Preferred mall layouts
Mixed-use with supermarkets type
Public transport access
Extensive tram and train network
Walkability score
Above average 37-44% %
Road infrastructure & car access
Well-developed qualitative
Parking capacity in comparable malls
Varies 500-2000 spaces
Surrounding land use & future developments
Mixed-use urban type
Retail Destinations in Melbourne, VIC
Browse 12 retail destinations in Melbourne, VIC, Australia. Explore retail leasing opportunities, space availability, and market analytics on Occupi.
Melbourne, VIC at a Glance
- Total Properties12
- CountryAustralia
