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La Unión Insightsas of Oct 2026
Population size
42 K People
Population growth
0.5%
Age distribution
0-14: 20%
15-64: 70%
65+: 10% percent
15-64: 70%
65+: 10% percent
Household size
3.1 People
Household composition
Families with children: 60%
Couples without children: 25%
Single person: 15% percent
Couples without children: 25%
Single person: 15% percent
Education level
Primary: 95%
Secondary: 80%
Tertiary: 20% percent completion
Secondary: 80%
Tertiary: 20% percent completion
Median household income
400,000 CLP/month
Employment rate
60 %
Job growth
1 %
Dominant industries
Agriculture, Forestry, Retail services
Cost of living index
80 index (Santiago=100)
Retail sales per capita
1,500 USD/year
Disposable income
300,000 CLP/month
Spending behavior by category - apparel, dining, electronics
Apparel: 10%, Dining: 15%, Electronics: 8% percent of total spending
Existing retail mix
Small supermarkets, local grocers, clothing boutiques, few national chains
Number of competitors
25 retail outlets
Market saturation
Low
Presence of anchor tenants
None major; local supermarkets as anchors
Foot traffic from nearby businesses
Moderate
Rent costs
200 CLP/sqm/month
Property values
50,000,000 CLP/unit
Zoning laws
Mixed-use zoning in central areas; commercial permitted
Business permits
Standard municipal approval within 30 days
Availability of retail space
5,000 sqm
Proximity to major roads
Direct access to Route 5
Public transportation access
Local bus lines available
Parking availability
Street and lot parking sufficient for small scale
Pedestrian traffic
Low to moderate
Vehicle traffic
Low
Public transport accessibility
Good; buses every 30 minutes
Commute times
15 minutes average
Work patterns
Seasonal agriculture; 9-5 services
Shopping preferences
Value-oriented, local products
Brand affinity
National chains like Cencosud, Sodimac
Consumer loyalty
High to local independent shops
Entertainment and leisure trends
Outdoor activities, local festivals
Crime statistics
50 incidents per 100,000 people
Shoplifting rates
Low; under 1% percent of sales
Public safety measures
Local police patrols, community watch
Tourist spending
100 USD/visitor
Tourist footfall
5,000 annual visitors
Major local events
La Unión Fair, cultural festivals
Seasonal attractions
Summer river activities, winter crafts
E-commerce penetration
20 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
80 %
Total retail space
10,000 sqm
Retail space per capita
0.24 sqm/person
Projected growth in retail space
2 %
Retail leakage rate
30 %
Sustainable retail demand
Stable
Major upcoming retail projects
Small expansions planned
Grocery market share distribution - Top 3 retailers & market share
Unimarc: 30%, Mayorista 10: 25%, Local stores: 45% percent
Consumer spending patterns
Focus on essentials and value
Grocery expenditure trends
Increasing by 3% annually percent
Luxury retail performance
Low; minimal demand
Top mall shopping preferences
Travel to Valdivia malls
Shopping trips to other cities - % of residents
40 percent
Key drivers for mall visits
Variety, sales, entertainment
Preferred brand categories - Luxury fashion, Value fashion, etc.
Value fashion: Falabella, H&M; Limited luxury
Number of existing malls
0 malls
Total retail footfall - annual visits across malls
500,000 sqm
Retail market gaps
Modern formats, entertainment retail
Trade area population
50,000 people
Retail potential in catchment area
Medium
Projected retail growth rate
1.5 %
Preferred mall layouts
Open-air community centers
Public transport access
Adequate bus connections
Walkability score
7 /10
Road infrastructure & car access
Good highway access
Parking capacity in comparable malls
200 spaces
Surrounding land use & future developments
Agricultural and residential; minor expansions planned
Retail Destinations in La Unión
Browse 1 retail destination in La Unión, Chile. Explore retail leasing opportunities, space availability, and market analytics on Occupi.
La Unión at a Glance
- Total Properties1
- CountryChile
