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Howick Insightsas of Oct 2026
Population size
53 K People
Population growth
1.8%
Age distribution
0-14: 20%
15-24: 12%
25-44: 35%
45-64: 22%
65+: 11% percent
15-24: 12%
25-44: 35%
45-64: 22%
65+: 11% percent
Household size
2.8 People
Household composition
Families: 65%
Couples without children: 20%
Single-person: 15% percent
Couples without children: 20%
Single-person: 15% percent
Education level
No qualification: 15%
Secondary: 30%
Tertiary: 55% percent
Secondary: 30%
Tertiary: 55% percent
Median household income
125,000 NZD/year
Employment rate
95 %
Job growth
2.5 %
Dominant industries
Retail trade: 20%, Professional services: 18%, Health care: 15% percent
Cost of living index
115 index (Auckland=100)
Retail sales per capita
8,500 NZD/year
Disposable income
45,000 NZD/year
Spending behavior by category - apparel, dining, electronics
Apparel: 15%, Dining: 25%, Electronics: 10% percent of total spending
Existing retail mix
Supermarkets, specialty stores, cafes, small boutiques
Number of competitors
45 retail outlets
Market saturation
75 percent
Presence of anchor tenants
Countdown supermarket, local department stores
Foot traffic from nearby businesses
Medium to high
Rent costs
450 NZD/sqm/month
Property values
1,200,000 NZD/unit
Zoning laws
Mixed-use commercial zones permitted
Business permits
Streamlined process, 4-6 weeks
Availability of retail space
Moderate
Proximity to major roads
Direct access to State Highway 1
Public transportation access
Good bus links to Auckland
Parking availability
Ample on-street and off-street
Pedestrian traffic
High in village center
Vehicle traffic
Moderate, peak hours busy
Public transport accessibility
Bus stops within 500m of most retail
Commute times
25 minutes to CBD minutes
Work patterns
9-5 office hours, some remote
Shopping preferences
Convenience and local stores preferred
Brand affinity
Mid-range international brands
Consumer loyalty
High to local retailers
Entertainment and leisure trends
Outdoor activities, dining out
Crime statistics
Low, 3,200 incidents per 100,000 incidents/100,000 people
Shoplifting rates
1.2 percent of retail sales
Public safety measures
CCTV, community policing
Tourist spending
500 NZD/visitor/year
Tourist footfall
50,000 visitors/year
Major local events
Howick Village Market, Christmas fairs
Seasonal attractions
Summer beach visits, winter markets
E-commerce penetration
25 %
Click-and-collect adoption
40 %
Local preference for in-store shopping
70 %
Total retail space
25,000 sqm
Retail space per capita
0.47 sqm/person
Projected growth in retail space
3 %
Retail leakage rate
20 %
Sustainable retail demand
High due to population growth
Major upcoming retail projects
Expansion of Howick Village
Grocery market share distribution - Top 3 retailers & market share
Countdown: 45%, New World: 30%, Pak'nSave: 15% percent
Consumer spending patterns
Weekly grocery, monthly apparel
Grocery expenditure trends
Increasing 4% annually percent
Luxury retail performance
Moderate, growing with affluence
Top mall shopping preferences
Botany Town Centre nearby
Shopping trips to other cities - % of residents
35 percent
Key drivers for mall visits
Convenience, variety, sales
Preferred brand categories - Luxury fashion, Value fashion, etc.
Value fashion: 60%, Luxury: 20%, Mid-range: 20% percent
Number of existing malls
2
Total retail footfall - annual visits across malls
1,200,000 sqm
Retail market gaps
Lack of large-format entertainment retail
Trade area population
100,000 people
Retail potential in catchment area
High, underserved in specialty
Projected retail growth rate
4 %
Preferred mall layouts
Open-air village style
Public transport access
Excellent bus connectivity
Walkability score
75 index (100=walker's paradise)
Road infrastructure & car access
Well-maintained, easy entry
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential growth, mixed-use planned
Retail Destinations in Howick
Browse 1 retail destination in Howick, New Zealand. Explore retail leasing opportunities, space availability, and market analytics on Occupi.
Howick at a Glance
- Total Properties1
- CountryNew Zealand
