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East Rutherford, NJ Insightsas of Oct 2026
Population size
11 K People
Population growth
0.5%
Age distribution
0-14: 20%
15-24: 10%
25-44: 30%
45-64: 25%
65+: 15% percent
15-24: 10%
25-44: 30%
45-64: 25%
65+: 15% percent
Household size
2.5 People
Household composition
60% families
30% couples
10% singles percent
30% couples
10% singles percent
Education level
85% high school
45% bachelor's or higher percent
45% bachelor's or higher percent
Median household income
98,000 USD/year
Employment rate
95 %
Job growth
1.2 %
Dominant industries
Retail, services, entertainment
Cost of living index
120 index (US=100)
Retail sales per capita
12,000 USD/year
Disposable income
75,000 USD/year
Spending behavior by category - apparel, dining, electronics
Apparel: 5%, Dining: 10%, Electronics: 3% percent of income
Existing retail mix
Malls, big box stores, specialty shops, entertainment venues
Number of competitors
5 major retailers
Market saturation
High
Presence of anchor tenants
Yes, multiple including luxury brands and department stores
Foot traffic from nearby businesses
High from MetLife Stadium events
Rent costs
300 USD/sqm/month
Property values
458,100 USD
Zoning laws
Mixed-use commercial zones permitted
Business permits
Standard county process, 30-60 days
Availability of retail space
50,000 sqm
Proximity to major roads
Direct access to I-95 and NJ Turnpike
Public transportation access
Good, NJ Transit rail and bus
Parking availability
20,000 spaces
Pedestrian traffic
5,000 people
Vehicle traffic
50,000 vehicles
Public transport accessibility
High, Meadowlands station nearby
Commute times
30 minutes to NYC
Work patterns
70% commute to NYC, 30% local percent
Shopping preferences
Preference for experiential shopping and entertainment
Brand affinity
High for luxury and national brands
Consumer loyalty
Moderate, 60% repeat visits percent
Entertainment and leisure trends
Sports events, indoor amusement, dining
Crime statistics
Low, 15 incidents per 1,000 people incidents/1,000 people
Shoplifting rates
2 percent of sales
Public safety measures
Police presence, surveillance at malls
Tourist spending
500 USD/visit
Tourist footfall
5,000,000 visits/year
Major local events
NFL games, concerts at MetLife Stadium
Seasonal attractions
Football season peaks in fall/winter
E-commerce penetration
15 %
Click-and-collect adoption
25 %
Local preference for in-store shopping
70 %
Total retail space
300,000 sqm
Retail space per capita
28 SQM
Projected growth in retail space
1 %
Retail leakage rate
10 %
Sustainable retail demand
High
Major upcoming retail projects
Expansions at American Dream
Grocery market share distribution - Top 3 retailers & market share
Stop & Shop: 30%, ShopRite: 25%, Acme: 20% percent
Consumer spending patterns
Weekly grocery, monthly apparel and dining
Grocery expenditure trends
Increasing 3% annually percent
Luxury retail performance
Strong, 15% growth percent
Top mall shopping preferences
American Dream for entertainment and luxury
Shopping trips to other cities - % of residents
20 percent
Key drivers for mall visits
Entertainment, unique experiences, dining
Preferred brand categories - Luxury fashion, Value fashion, etc.
Luxury fashion: 40%, Value fashion: 30%, Electronics: 20%, Home goods: 10% percent
Number of existing malls
1 malls
Total retail footfall - annual visits across malls
20,000,000 sqm
Retail market gaps
More local artisan shops, affordable dining
Trade area population
500,000 people
Retail potential in catchment area
High, $2 billion annual sales
Projected retail growth rate
2 %
Preferred mall layouts
Open-air experiential with entertainment zones
Public transport access
Excellent, direct rail links
Walkability score
50 out of 100
Road infrastructure & car access
Superior highway network
Parking capacity in comparable malls
20,000 spaces
Surrounding land use & future developments
Mixed industrial/residential, stadium expansions planned
Retail Destinations in East Rutherford, NJ
Browse 1 retail destination in East Rutherford, NJ, United States. Explore retail leasing opportunities, space availability, and market analytics on Occupi.
East Rutherford, NJ at a Glance
- Total Properties1
- CountryUnited States

